A formula designed by Carly that allows our customers to envision their brand.

We craft compelling narratives for fashion brands along with your e-commerce founder personal brand.

Through market research, we position your brand uniquely and identify growth opportunities. Define core values, create a distinctive brand identity, and strategise product launches and persuasive messaging.

Elevate your fashion brand, grow a loyal customer base, and leave a lasting impression on fashion fans worldwide.

// Creative Direction
// Brand Strategy
// Trend Reporting (micro and macro)
// Competitor Research
// Customer Profiling
// Customer Segmentations
// Verbal Identity
// Personal Branding Guidance

In an increasingly competitive online space, the fashion landscape is evolving at a lightning pace. The need to stand out with a memorable, killer brand has never been more important.

Weaving your brand logo, colours, fonts and graphics into a cohesive visual story, it’s about being creative AND strategic. Marrying the best of both worlds, your brand assets will complement your messaging while setting your fashion brand apart from the masses.

Breathing life into your brand identity, we’ll make sure it pops and resonates with your target market.

// Creative Direction
// Art Direction
// Photography Direction
// Logo Design
// Colour Selection
// Typography Selection
// Social Media Design
// Marketing Content Direction
// Canva Brand Kits
// Communication Assets
// Lookbooks
// Pitch Decks
// Email Design
// Packaging Design / Swing Tags
// Email Signatures
// Industry Standard Brand Guidelines or Style Guides

Balancing aesthetics with the latest best practices in e-commerce website design, I’ll build your Shopify store for high-converting flow and long-term growth.

With a customer-obsessed approach, your Shopify website will prioritise brand cohesion and effortless user experience to encourage your customers to fall in love with your brand and keep them coming back for more.

Perfect for: Evolving fashion brands that want to launch with impact or are ready to transform their current digital presence. Brands that have a strong brand story, and are willing to organically grow their community.

// Website Strategy
// E-commerce Trend Reporting
// Online Store Strategic Workshops
// Website Auditing
// Shopify Design
// Shopify Low to Advanced Development
// Squarespace To Shopify Migration
// WordPress To Shopify Migration
// Size Chart Optimisation
// Quality Product Uploads
// Built For Mobile + Desktop
// SEO Implementation
// Assurance Testing across devices
// Shopify Training
// Google Analytics Set Up
// Social Media Integration with Shopify
// Klaviyo Integration with Shopify
// Klaviyo Design for Flows & Campaigns

Built-in Australia by Carly

We build using “low code” practices. Allowing your store to be beautifully branded and cohesive without breaking the bank.

1:1 CONSULTING + COLLABORATING

This is the perfect option if you’re in the process of scaling your fashion label and need to evolve your branding and Shopify store on the spot!

Working closely with you to identify and action the opportunities, I’ll design and build what’s needed for your business’s visual transformation with real life feedback in motion.

This can include anything from finessing your branding to a website makeover, designing lookbooks, Klaviyo email marketing design and more!

We can tee up your preferred 1:1 arrangement, whether it’s onsite or virtual.